Press Release: BMW Motorsport and Crowne Plaza Hotels & Resorts today announced a global partnership, building on their original Great britain sponsorship understanding.

Equally 'Official Partner of BMW Motorsport' the Crowne Plaza logo is visible on the BMW 320si WTCC cars in the FIA World Touring Machine Championship, and on the BMW M3 GT2s that compete in the American Le Mans Series, in the Le Mans Serial and in the 24-60 minutes classics.

BMW Motorsport Director Mario Theissen says: "Crowne Plaza has supported our BMW Team U.k. in the World Touring Motorcar Championship over the past years. We are very happy that this partnership is now extended to our GT programme too. As a successful international company, the Crowne Plaza brand perfectly fits with BMW Motorsport."

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IHG Chief Marketing Officer Tom Seddon adds: "This is a fantastic opportunity for two agreeing brands to prove just how powerful partnerships tin can exist. In addition to sharing the same markets and relentless commitment to great service, Crowne Plaza and BMW as well share many of the same customers – together offer them a neat lifestyle selection."

Crowne Plaza Hotels & Resorts is a dynamic hotel make currently located in nearly 60 countries around the globe. Truly international, Crowne Plaza offers premium accommodation, designed for the discerning business and leisure traveller who appreciates simplified elegance combined with the practicality of the latest features, too equally value for money. At Crowne Plaza, guests tin can enjoy a 24-60 minutes business service, wireless high speed internet access in the lobby plus fitness and leisure facilities.

[Source: BMW ]